About me
Hair stylist, author of training courses and books, founder of the ANG Formula and Smart Blending System methodologies
I have been working in the beauty industry for over 10 years and have come to realize that success in this profession consists not only of technical skills, but also of strategy, thinking, and the ability to create long-term value for customers.
My experience in hairdressing began with working with clients, where I saw every day how coloring and care change not only a person's appearance but also their inner state. A client who leaves the salon satisfied becomes a regular. It is these people who generate a stable income and are the best advertisement for a stylist. I learned how to turn satisfied clients into a loyal audience that brings in new visitors, and today I pass on this experience to others.
Gradually, I realized that hairdressing is more than just art. It is also a business where strategy, organization, and consistency matter. That’s how ANG Formula was born — a methodology for those masters who want to create beauty, build a profitable, stable, and recognizable beauty business. The methodology helps transform talent and skill into a true brand that generates income and growth opportunities.
My second methodology — Smart Blending System — emerged as a response to the requests of clients and stylists: how to achieve clean, multidimensional coloring without harming the hair? I systematized all modern techniques of lightening, toning, and hair restoration to help hairdressers work confidently, quickly, and professionally. This system allows avoiding mistakes, saving time, achieving predictable results, and gaining more income and satisfied clients.
The courses and books are designed to provide professionals with practical tools: from working with shades to developing a personal brand and managing a team.
Hair stylist, author of training courses and books, founder of the ANG Formula and Smart Blending System methodologies
I have been working in the beauty industry for over 10 years and have come to realize that success in this profession consists not only of technical skills, but also of strategy, thinking, and the ability to create long-term value for customers.
My experience in hairdressing began with working with clients, where I saw every day how coloring and care change not only a person's appearance but also their inner state. A client who leaves the salon satisfied becomes a regular. It is these people who generate a stable income and are the best advertisement for a stylist. I learned how to turn satisfied clients into a loyal audience that brings in new visitors, and today I pass on this experience to others.
Gradually, I realized that hairdressing is more than just art. It is also a business where strategy, organization, and consistency matter. That’s how ANG Formula was born — a methodology for those masters who want to create beauty, build a profitable, stable, and recognizable beauty business. The methodology helps transform talent and skill into a true brand that generates income and growth opportunities.
My second methodology — Smart Blending System — emerged as a response to the requests of clients and stylists: how to achieve clean, multidimensional coloring without harming the hair? I systematized all modern techniques of lightening, toning, and hair restoration to help hairdressers work confidently, quickly, and professionally. This system allows avoiding mistakes, saving time, achieving predictable results, and gaining more income and satisfied clients.
The courses and books are designed to provide professionals with practical tools: from working with shades to developing a personal brand and managing a team.